In fact Elsibaton is a mock test to see how Google treats search strings. I've got links to Elsibaton, images of Elsibaton, and enough filler paragraphs mentioning Elsibaton that sooner or later, it will index these pages as being about Elsibaton.
What I want to know is how it treats plain versus bold text. The Search Engine Optimization industry claims bold text is prioritized, but I want to see proof.